Discover our refreshing approach to the real estate business and life. Find out what it's like to be a part of our team and what makes our boutique model unique.
Our family-first culture is something most people notice about us on our website, just from the photos. We are close-knit, positive, supportive, and would drop anything to help each other. We’re also competitive and driven, but in a balanced way. We tend to be more collaborative than the average real estate company, because we value every member’s voice. We designed our office so that when our agents and their clients walk in, they feel like they are coming to their home away from home.
If you want to know what we believe about real estate, our clients, team, and community, read our manifesto.
Ask any of our agents and they will tell you our Team Tuesday meetings are one of the highlights of their week. With a boutique-sized firm, there is plenty of time to hear from each agent about their listings, their client needs, or where they are with their goals. We also take time to do training to sharpen our skills, read business books together, review industry trends and economic indicators, and of course have fun while doing it.
Once a year we go on a retreat where our agents enjoy great food, fun experiences, and a chance to relax together. We regularly get together outside of the office as well for everything from bowling to family cookouts to wine tastings. We are pretty serious about how we celebrate birthdays, work anniversaries, and professional milestones. We even created a worksheet for our agents and staff to fill out so we know their favorite cake, favorite song, and their coffee and smoothie orders.
We grow at the pace at which we find people who fit our culture and have the capacity to train and invest in them. We train agents with one-on-one mentoring, shadowing, and individual sessions to learn the tools and systems we use.
Although we operate as independent agents, we've cultivated a super collaborative environment where everyone is encouraged to share their thoughts and ideas.
We care about each other's success. We support each other in times of need, give feedback if requested, and motivate each other to reach our goals.
Everyone has the creative freedom to think outside the box. We like to challenge the status quo, do things differently, and stand out in our community.
There's no other brokerage in the area doing what we're doing. We're always one step ahead of the curve, trying new things, and adapting to the ever-changing real estate industry.
Our marketing has won many awards and has been featured in both national and local media outlets. Our broker in charge, Stephanie, frequently speaks about marketing at real estate conferences around the country and is a contributor to Inman News.
Marketing is our strong suit and our sellers often choose us for that reason. We have a graphic designer, copywriter, and editor on retainer, all of whom our agents have access to, which allows them to produce beautiful, high-quality content quickly. Our big emphasis on marketing matters since the way we market our brokerage reflects on our ability to market real estate. We use a myriad of platforms and tools to deliver multi-channel marketing, some of which are exclusive to us in Southeastern North Carolina.
We've also created an extensive network of referral partners around the U.S. that makes up a meaningful part of our business each year. We are so committed to the value of our real estate friends around the country that Lanier Property Group is the presenting sponsor of the Real Estate & Marketing Conference being held in Wilmington on November 14 for women in real estate. Agents and marketers from all over the country will be flying in to learn from one another and share what they have learned. Why look to another referral network when you have the power to create your own?
Each year we partner with Giveback Homes to fundraise with a specific goal in mind. In 2019 we are raising money for our local Habitat for Humanity to help build a home for a deserving family in need. Click here if you want to read our blog and see pictures from our build day in March of 2019! We were so honored to help the homeowner (a single, working mom) with building her home and can’t wait to build again soon. We also learned more than we ever knew about installing vinyl siding and building decks. It turns out we have some seriously handy agents on our team.
At LPG we are interested in empowering our agents not just to sell real estate but learn how to operate their own businesses. We do this so they have a stable, consistent cash flow and reap the rewards (not just the headaches) of being their own boss. If you’d like a hybrid model with the best parts of a team and the best parts of being an independent agent, we built this place for you.
We have a highly skilled Inside Sales Agent who handles all of our incoming inquiries, referrals, and leads. She matches the client up with an agent on our team based on expertise, availability, geographic area, and client personality. Our marketing materials are offered to our agents at no cost, including an extensive suite of resources custom made for our brokerage and each agent. We frequently do photo shoots with the team to make sure our database of group and individual images is full, allowing us to keep our promotional pieces current. We’ve just completed the process of writing and designing buyer and seller guidebooks to walk our clients through every single step of the process. This allows for our clients to be educated and our agents to stand out in a crowded market.
Our splits are simple and straightforward, which our agents find refreshing. We have no monthly fees and virtually every agent cost is handled via the splits. Our team deeply appreciates the transparency and honesty with which we run our brokerage, which is abundantly clear in our straightforward compensation model.
We aren’t a brokerage where you can show up today and then join us tomorrow. We have a simple but methodical interview process that is designed to give you all the information you need while we have the time to get to know you.
With a company as small as ours, each team member is roughly 10% of the culture, so that means it is critical to get it right from the start. Assuming we're the right fit for one another, you'll officially join our LPG family! We're here to welcome you with open arms.
If you are brokerage shopping as an agent, go on the firm’s website and randomly call two of their agents and ask what they think about their company. You’ll get some great insights.
If you are taking the real estate class right now and want to explore joining us, reach out right away. We prefer to hire experienced agents, but quite a few of our current superstars started with us from day one, like Lisa Sahlie, Mandy Mattox, and Kelsey Elmore.
If you are moving to town from out of the area and we're what you are looking for, please let us know. We were thrilled when Janet Byrd joined our team after selling real estate in Pinehurst, North Carolina, and Pittsburgh, Pennsylvania.
If you are in new construction and would love to have some of your weekends back but don’t know if you can afford to switch to general brokerage practice… give us a call. Lindsey Holmes came to us via new home sales and has successfully made the switch.
Perhaps you are looking to change brokerages and you’d like to be part of a true team atmosphere that is fun AND gives you legitimate leads. Julie Phillips came to us looking for the right culture fit and the rest is history.
Love to learnThink outside the boxLike to have fun!
Take initiativeBelieve the customer comes first
Give back to their communityAre open and collaborativeAre conscientious
Lanier Property Group (LPG) was founded in 2012 by husband and wife Andrew and Stephanie Lanier. Andrew previously worked at Prudential at Wrightsville Beach for four years before launching LPG with Stephanie. Together they built a boutique brokerage with a hybrid model that included the best of a team and the best of being an independent agent. Next they focused on marketing and branding to stand out in a crowded market. Carefully they created a team and a culture to last for the long haul.
Today Stephanie is the Broker In Charge and runs day-to-day operations. She’s taken on the role of leading the company with great passion, which has led to awards, media coverage, and important leadership positions on various boards within the community. Andrew is involved in every large decision and keeps an active license so he can jump in and help the team at any time. These days you’ll likely find Andrew on set working in the film industry (his first profession and one he still loves).
When selecting a brokerage, whether large or small, consider the leadership. Stephanie won a live Pitchfest competition in 2018 with this exact point. Leadership is everything: It drives culture, compensation, client success, and community perception. Stephanie has written extensively about her personal leadership philosophy and the essentials she believes every leader needs.
If you’ve thought about owning your own independent brokerage but don’t want to build it from scratch, let’s talk!
The Lanier Property Group, Inc. will make employment decisions without regard to race, color, religion, national origin, citizenship, age, sex, gender, sexual orientation, sexual preference, veteran status, marital status, disability, or any other characteristic protected under applicable laws and regulations.