Today's technology makes it easier than ever for consumers to view any listing on the market. As agents, we can enter a home into the MLS, click a button, and watch it automatically appear on Zillow, Trulia, etc.
Unfortunately, that can also make it harder for Buyers to distinguish one listing from another. After a certain point, they all tend to look the same.
We wanted our listings to stand out from the crowd, so we decided to keep pushing.
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The biggest reason we're able to attract so much attention is because we can control the presentation of it on our website.
The MLS, listing portals, and most broker sites all pretty much follow the same standard formatting. We're not given the freedom to change too much on sites we don't control.
On LanierPropertyGroup.com, the shackles have been released and we're free to show your home the way we envision it.
Photos and video used to be flat. The Matterport Camera is a next-generation device that captures color and depth. Lanier Property Group leverages this cutting-edge technology and powerful cloud processing so homes are presented in an immersive digital experience for buyers.
The cornerstone of our launch program is our unparalleled social media exposure powered by Curaytor We are the exclusive Curaytor partner in this area, meaning no other real estate firms employee this sophisticated buyer lead generating strategy.
Here are examples of recent Facebook promotions for a few of our homes on the market.
We will repeat similar strategies for open houses and any special moments leading up to the FINAL SALE of your home, including a SOLD campaign!
Are you familiar with Zillow? Of course, you and 100 million other homebuyers are too! Zillow is the largest real estate audience anywhere online. We know buyers are tech savvy and look to Zillow, not any one specific real estate firm, as the leader in residential real estate. That's why Lanier Property Group dominates on Zillow by focusing a significant amount of our marketing resources and dollars there every month.
Our team is part of elite Zillow advertising programs like Premier Agent and Premier Agent Direct; this means the homes we list for sale have increased exposure and sophisticated visibility throughout the site.
Preparation: It is what separates the amateurs from the professionals
Our preparation process is two-fold:
1. We professionally measure, style and photograph your home. This is at no cost to you! We want to feature your property in the most flattering light. Our photography often includes Instagram/Facebook specific images that we’ll use to promote your property on social media with sophisticated buyer lead generating campaigns.
Abe Lincoln said it best:
2. We pour over the data to create a Custom Market Analysis (CMA) of your home. The report we create for our sellers is generally 12-30 pages long and creates the basis for pricing your home. This careful prep work also helps us make a compelling argument for your price with potential buyers.
In this hot market, if we believe your home may generate multiple offers, we use a specific strategy to generate as many as possible in a short time frame. You’ll have to meet with us in person to hear about this plan, but it has worked wonders for our sellers and has allowed them to close within their target time frame. This method also allows us to generate backup offers for our sellers, something that yields incredible peace of mind.
Our exclusive LPG Listing Launch Program combines old school and new school techniques to get your home the widest exposure possible. Our launch program includes 23 steps. These steps ensure no detail is overlooked throughout the lengthy process and that your home gets the white glove treatment by our entire team.
Once your listing is launched, you’ll enjoy 48 fewer days on the market than the average seller in Wilmington. You will also have the benefit of our 34 step contract- to-close process, often assisted by a full time Transaction Coordinator. You’ll always know what is coming next and have a timeline for every step leading up to the date your home sale closes.
If you are buying in the area we’ll help you stack together the sale of your home and the purchase of a new one. There are so many options to make this as hassle-free as possible.
It isn’t that what we are doing is totally different from other real estate agents, we are just doing it with more intention, more thought, more systems and processes and tons more heart. We love our clients, we adore houses, we are infatuated with our little corner of the world.
And we aren’t just tooting our own horn. We have industry awards and local and national recognition to back this up. We have stood on stages all over the country sharing what we’ve learned about marketing and selling homes. Our firm has been written about and highlighted within the industry from our company's inception.
We have over 75 FIVE-STAR REVIEWS like this one:
All the marketing in the world won't matter if you don't have the right agent representing you. We have an entire team of full-time Realtors who take their jobs very seriously. When you hire one of us, you get us all.
Realtor & Broker in Charge
Co-Founder & Broker
Lisa Farthing Sahlie