We know choosing a real estate professional to list your home for sale is a major decision. There are many excellent choices in town,  and chances are you may even know an agent personally. However, not all companies and real estate agents operate the same way. Here are the things that make Lanier Property Group different. 

Preparation: It is what separates the amateurs from the professionals. 

Our preparation process is two fold: 

1.  We professionally measure, style and photograph your home. This is at no cost to you! We want to feature your property in the most flattering light. Our photography often includes drone shots and Instagram/Facebook specific images that we’ll use to promote your property on social media with sophisticated buyer lead generating campaigns. 

Abe Lincoln said it best: 

2.  We pour over the data to create a Custom Market Analysis (CMA) for your home. The report we create for our sellers is generally 15-30  pages long and creates the basis for pricing your home. This careful prep work also helps us make a compelling argument for your price with potential buyers.

In this hot market, if we believe your home may generate multiple offers, we use a specific strategy to generate as many as possible in a short time frame. You’ll have to meet with us in person to hear about this plan, but it has worked wonders for our sellers and allowed for them to close within their target time frame.  This method also allows us to generate backup offers for our sellers, something that offers incredible peace of mind. 


Our Listing Launch Program

Our exclusive LPG Listing Launch Program combines old school and new school techniques to get your home the widest exposure possible. Our launch program includes 23 steps. These steps ensure no detail is overlooked throughout the complicated process and that your home gets the white glove treatment by our entire team. 

We Dominate Digitally 

Are you familiar with Zillow? Of course you and 100 million other buyers are too! Zillow is the largest real estate audience anywhere online. 

Consumers (buyers) are tech savvy and look to Zillow,  not any one specific real estate firm,  as the leader in residential real estate. 

Lanier Property Group dominates on Zillow by focusing a significant amount of our marketing resources and dollars there every month. Our team is a part of elite Zillow advertising programs like Premier Zillow Agent; this means our company and the homes we list have increased exposure and sophisticated visibility throughout the site.  

Zillow Stats: 

  • 166M visitors each month
  • Zillow Group powers the home search for websites that reach millions of visitors, giving your listings even more exposure to home shoppers, including international buyers.
  • 50% of visitors are planning to buy or sell a home in the next 12 months

    *Source: comScore Media Metrix Multi-Platform, March 2017, U.S.

When listing with us, your home will benefit from enhanced exposure because of our special relationship with Zillow. We make sure our listings, our team and also our outstanding reviews are all over Zillow. 

We have over 70 5-STAR REVIEWS like this one:  

Unparalleled Facebook Marketing:

The cornerstone of our launch program is our unparalleled social media exposure powered by  Curaytor. We are the exclusive Curaytor partner in this area, meaning no other real estate firms employee this sophisticated buyer lead generating strategy.  

Here is an example of a recent Facebook promotion for one of our listing. Check out that reach! This ad was shown to almost 15,000 people in just a few days. That's more than a local magazine's monthly distribution. 


Our in house marketing specialist will choose the very best photos of your home,  work on the perfect ad copy and launch similar "JUST LISTED" Facebook campaigns to an extremely targeted audience. 

We will repeat similar strategies for open houses and any special moments leading up to the CLOSING of your home, including a SOLD campaign. 

We deliver results. 

Smooth Sailing

Once your listing is launched, you’ll enjoy 48  less days on the market than the average seller in Wilmington. You will also have the benefit of our 34 step contract- to-close process, assisted by a full time Transaction Coordinator. You’ll always know what is coming next and have a timeline for every step leading up to the move. 

If you are buying in the area we’ll help you stack together the sell of your home and the purchase of a new one. There are so many options to make this as simple and hassle free as possible. 

When we are negotiating your contract you’ll have our expert advice to help you understand how to move your contract forward without spending more money than you must. We’ll always tell you the truth and be with you every step of the way until you get the call from us saying “Your home has sold!”

It isn’t that what we are doing is totally different than other real estate agents, we are just doing it with more intention, more thought, more systems and processes and tons more heart. We love our clients, we adore houses, we are infatuated with our little corner of the world.

And we aren’t just tooting our own horn. We have industry awards on the local and national level to back this up. We have stood on stages all over the country sharing what we’ve learned. Our firm has been written about and highlighted within the industry from our company's inception. 


Let's schedule a time to chat! 

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Want more proof?

Read what our customers are saying about us! 

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